END OF LIFE
This is the final card to use the late 90s dish logo branding. A corporate rebrand occurred in September 1998, but the Sky Digital service launched in October 1998. This was presumably finalised too late for the production of these cards, given the fact that they had been used for early subscribers in October and likely for testing prior to this. The service had been testing for many months prior, at least as early as June 1998 (the originally planned launch date) although early signals were observed to be unencrypted.
Early Sky Digital receivers and remote controls also carry this legacy branding but since around 1999/2000 had been replaced by the modern Sky Digital logo.
The newer branding can be seen above in later examples of this card.